
You Are Smart. Why Don’t You Think Like Me?
May 11, 2025 | 10:00 am - 11:00 am

Kevin Gibson, FUSM member and Professor Emeritus Marquette University.
Social psychology has revealed a number of involuntary dynamics that influence our thinking with the result that we don’t always make fully rational decisions. Some of them are used by advertisers and politicians without us noticing. We’ll look at several cognitive biases – those shortcuts that our brains use to filter out the mass of information coming in both for better and worse. Identifying these mental processes may help us understand the way we and others think and behave.
In-Person or Online
In-Person: In Max Otto Hall.
Online: Also available on our YouTube channel.
For over 50 years, the Sunday Forum lecture series has showcased provocative, sometimes controversial, speakers discussing topical issues of the day: politics, the environment, health issues, the arts, education, and more. The Sunday Forum is held at 10:00 a.m. September through May. Speakers give a 45-minute presentation, followed by questions and brief comments from the audience. The content of Forum lectures does not necessarily express the viewpoint of First Unitarian Society of Milwaukee, but are meant to offer thoughtful topics which our members often pursue further on their own.